We thought the first step to a sustainable living should start with the first thing we do in the morning, and that’s where we came up with the Bamboo Brush. A brush that not only offers daily hygiene convenience but also doesn’t harm the environment.
Convenience over Care?
Recent tragic events like the death of Sudan and the discovery of the Great Pacific Garbage Patch gave us a grave reflection of the cost of human convenience. Yes plastic is convenient, but is it really convenient enough for us to sacrifice our habitat for?
These series of events triggered a set of emotions amongst us, and thus giving birth to Simp”life”ied. After months of research and surveys, we discovered that moving towards an environmental friendly choice was actually easier than it seemed!
As per our surveys, around 80-85% of the plastic waste generated was from items used daily such as grocery bags, disposable cutlery, toothbrushes etc. Now that might not seem a big deal, but what is a big deal is the fact that around 90% of of the garbage floating around in the Earth’s ocean is plastic, and only 5% of it is recycled! Thus, we established our mission, eliminate plastic and provide easy, do-it-yourself recycling solutions.